Kamis, 01 November 2018

IOU: Blockchain-Based eCommerce Loyalty System Platform

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The global eCommerce market is in a state of both expansion and consolidation. More consumers than ever before are buying digitally, and worldwide retail eCommerce sales are rising. It estimates that worldwide retail eCommerce sales will increase from $2.290 trillion in 2017 to $4.479 trillion by the end of 2021, equating to 16.1% of total retail sales.

In this competitive environment, finding and acquiring new customers can be a huge challenge for merchants. In addition, 53% of adults living in high-income households claim to be willing to switch brands for the sake of using a coupon. The challenges for players in this giant market are key, including customer loyalty, achieving profitable long-term growth, and choosing the right technology and partners, among others.

At the same time, the tremendous evolution of blockchain technology is radically changing the way many markets operate. Important USPs of blockchain like transparency, coherence, cost-effectiveness and effective integration with processes at all levels of the business can bring to the e-commerce market endless opportunities.

Now, imagine the explosive combination of eCommerce, blockchain technology, and cryptocurrencies: Introduces you to the IOU Platform, a true P2P e-commerce loyalty platform on the blockchain.


IOU is a true P2P e-commerce loyalty platform on blockchain. It aims at empowering blockchain Merchants and Consumers with decentralized and secure Peer-to-Peer technology driving customer satisfaction and loyalty through Merchant’s trade-able IOUs. IOU vision is to reinvent the existing customer loyalty programs in a bid to offer more benefits, control, and flexibility to the merchants. Doing this will make it possible for the merchants to guarantee their clients the best possible consumer satisfaction levels. 

The loyalty system being proposed by IOU will make it possible for the business owners to build new interaction levels with their clientele. Additionally, they will also be able to provide an opportunity for their consumers to freely exchange the IOUs in their possession with other consumers.


IOU offers complete transparency utilizing Blockchain for its Group Loyalty offers with clear visibility, security, speed of processing and traceability of transactions through the decentralized register of all sources.

IOU is Offering Merchants and Consumers clear advantages over the traditional e-commerce environment making transactions Cost-Effective and Secure while building ultimate trust between Merchants and Consumers. Rating mechanism would boost a trust even further.

Cost-effectiveness of transactions and global reach of consumers beat the conventional digital payment methods as it removes the middlemen/payment processors that take a big cut. Not only consumers would feel secure and get significant savings but also, they could use their purchased IOUs as actual monetary assets which they will be able to trade with other consumers or sell on the exchange. This is a tremendous benefit of IOU Platform. Loyalty factor is another huge benefit allowing both consumers and merchants to get rewarded for generating top rated, quality offers and transactions on IOU Exchange. Merchants and Consumers will be able to donate some IOUs for those in need and get rewarded for philanthropic activities. The company would also place donation requests on special causes and would reward Merchants and Consumers, as well as match such donations to benefit those causes.


By tokenizing the merchant promotional offers through the blockchain, consumers and merchants will get to enjoy the following benefits:

  • Trade IOUs with other consumers
  • Protection of anonymity
  • Opting out at any time of Merchant interaction
  • Possibility to personalize interaction with Merchants

  • Loyalty and Customer Retention
  • Viral Marketing
  • Market Driven Flexibility
  • Merchants can receive current consumers’ parameters and interests
  • Getting in contact with consumers
  • Receiving additional parameters of consumer profile
  • Barter functionality between merchants

IOUX Token

Merchants will be required to pay a five percent gas fee using IOUX tokens for each and every IOU offer that is issued for clients. In return, IOUX token holders will be provided with a five percent discount as an incentive. They would also receive an additional 20 loyalty tokens every time a consumer or merchant accumulates transactional tokens totaling 1000 or more.

Token Information

Token Ticker: IOUX
Platform: Ethereum
Standard: ERC20
Total Token Supply: 200,000,000
Token for Sale: 110,000,000
Token Price: 1 IOUX = $0.28

Useful Links:

Website: https://iou.io/

Author: SanZoldyck

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